People Behind the Brand

People Behind the Brand: Interview with Dan and Rachael Cohen

LES MILLS®’ popular couple, Dan and Rachael Cohen is sharing their lives together at home and at work as Co-Program Directors for the martial arts based group fitness program, BODYCOMBAT®. Both have martial arts backgrounds and a love for fitness. Together, they’re a force to be reckoned with. Find out more about the Cohen’s and their program in this month’s People Behind the Brand. Q:...

Read More

People Behind the Brand: Interview with Glen Ostergaard

If you are gearing up to start a personal fitness program, a novice instructor trying to figure out which fitness program is best for you or a business developer learning more about the fitness industry, this series may be useful. The fitness industry is flooded with brands. There are infomercials, flyers, posters, mailings, you name it. What does it all mean? What are all of these products and...

Read More